Privacy Policy

1. Who We Are

FLUX is a UK-based fitness and lifestyle brand operating the website flux.com and related services. For the purposes of UK and EU data protection law, FLUX Ltd is the data controller of your personal information.

2. What Data We Collect

We collect personal information that you provide directly to us, such as your name, email address, shipping address, billing information, and payment details when you:

• Subscribe to The FLUX Edit or place an order on our store
• Create an account or join our mailing list
• Contact our customer support team
• Participate in surveys, promotions or competitions

We also collect technical data automatically, including your IP address, browser type, device information, and browsing behaviour through cookies and similar technologies.

3. How We Use Your Data

We use your personal data to:

• Process and fulfil your orders and subscriptions
• Communicate with you about your account, orders and deliveries
• Send you marketing communications (with your consent)
• Improve our website, products and services
• Prevent fraud and ensure the security of our platform
• Comply with legal obligations

4. Legal Basis for Processing

Under UK and EU data protection law, we rely on the following legal bases:

• Contractual necessity — to fulfil orders and subscriptions
• Legitimate interests — to improve our services and prevent fraud
• Consent — for marketing emails and optional cookies
• Legal obligation — for tax, accounting and regulatory compliance

5. How We Share Your Data

We do not sell your personal data. We may share it with trusted third parties who help us operate our business, including:

• Payment processors (e.g. Stripe) to process transactions
• Shipping and logistics partners to deliver your orders
• Email service providers to send communications
• Analytics providers to understand website usage

All third parties are contractually bound to process your data only for the purposes we specify and to maintain appropriate security measures.

6. Cookies and Tracking

We use cookies and similar technologies to operate our website, remember your preferences, understand how you use our site, and personalise your experience. You can manage your cookie preferences through your browser settings or our cookie consent banner.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes we collected it for, including to satisfy legal, accounting or reporting requirements. As a general rule, we keep order and subscription data for six years after your last interaction with us.

8. Your Rights

Under UK and EU data protection law, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data (the “right to be forgotten”)
• Restrict or object to certain processing
• Request data portability
• Withdraw consent at any time

To exercise any of these rights, please contact us at privacy@flux.com. We will respond within one month.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. All payment transactions are encrypted using industry-standard SSL technology.

10. International Transfers

Some of our service providers operate outside the UK and European Economic Area. Where we transfer your data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

11. Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational or regulatory reasons. We will post the updated policy on this page with a revised “Last updated” date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at: privacy@flux.com

FLUX Ltd, 12 Shoreditch High Street, London E1 6JE, United Kingdom.